UI design and restructuring of the online shop
Hamburg’s Wellenreitshop is the best-known online shop for surf equipment in Germany. Apart from surfboards, its range of products comprises wetsuits and all kinds of surf equipment. When the online shop was relaunched in 2017, its front-end design was not yet sophisticated. I redesigned the web shop to meet the requirements of its high popularity and heavy use.
In addition to UI design, I developed a concept for the sliders on the home page to draw more attention of potential customers on current offers.
Headline Open Sans extra bold
Subline Open Sans Regular
Its readability is improved by the sans-serif Google font “Open Sans”, while different font styles create a decent contrast between headline and continuous text.
Moreover, I added one colour to the existing colour space of its corporate design: Bright red is mainly used for specials and offers.