UI design and restructuring of the online shop

Hamburg’s Wellenreitshop is the best-known online shop for surf equipment in Germany. Apart from surfboards, its range of products comprises wetsuits and all kinds of surf equipment. When the online shop was relaunched in 2017, its front-end design was not yet sophisticated. I redesigned the web shop to meet the requirements of its high popularity and heavy use.

In addition to UI design, I developed a concept for the sliders on the home page to draw more attention of potential customers on current offers.

Headline Open Sans extra bold

Subline Open Sans Regular

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Its readability is improved by the sans-serif Google font “Open Sans”, while different font styles create a decent contrast between headline and continuous text.


Moreover, I added one colour to the existing colour space of its corporate design: Bright red is mainly used for specials and offers.