Conception and design of the logo
Mister Fly Surfboards manufactures surfboards for all surfing abilities in Hossegor, Southern France. Its owner Jean-Marc Ramond has been constructing surfboards for many years and can provide a fitting surfboard for any customer preference, aided by 3D CAD programs and a CNC mill.
I designed the new word and figurative mark in a way that lives up to the brand’s character: dynamic, modern, and professional. Thanks to the diagonal placement of the letters M and F, the monogram takes on a particularly athletic character. Moreover, the Panton font emphasizes the company’s professional philosophy, addressing surfers of all levels.